Founder / Creative Director - Nadine Hoffman
As an expert in Postnatal Rehabilitation, a Pilates Instructor, Personal Trainer, Sports Trainer / Coach and the Founder of a National Award winning sports program for children with disabilities, our Founder and Creative Director of Aloki Athletica Yoga and Activewear, Nadine Hoffman, has lived and breathed health, sport and fitness for over 30 years.
However, after some personal circumstances, including leaving an unhealthy marriage, a move and her youngest son being diagnosed with ASD coming into prep, she gave everything she had known up, to focus 100% on her children, their therapy and the transitions and changes in their lives.During this time away, she had time to reflect and noticed how once upon a time she had a healthy attitude to her body and fitness, never training for her body to look a certain way but because she loved training but that living in an extreme world had slowly altered what were once healthy attitudes to unhealthy, even though they appeared on the surface to be healthy. She had realised she had fallen out of love with something which she had once enjoyed because her motivation was different.
For two years, Nadine could not find the passion she once had and just before her 40th birthday, she took up surfing lessons and Ashtanga Yoga and slowly found her love of fitness again but from a completely different space. So in Nov 2017 she set out to do what she originally had wanted to do when she moved to Cairns, Queensland, 15 years ago and that was to create a beautiful range of activewear, find that balance again in her life and inspire women to love their body and to have a healthy mindset.
It was important for Nadine to create yoga wear that is ethical and not made in sweat shops, so she combined her design background (being a former kitchen designer) along with 20+ years instructing in the fitness/sport industry to create beautiful yoga wear that reflected who she wanted all women to be and “To empower women to believe, that even after the darkness, there is light. To inspire women who have come from a similar situation to know that you can do what ever you dream of doing.”
‘Aloki’ means Bright & Feminine : Activewear that embraces women knowing that they can wear colours and patterns, bright and light, no matter what shape or size they are.
‘Athletica' is for the active side in women. It is more than yoga wear as you can swim in it, hike, yoga or gym.
Aloki Athletica combines everything Nadine wanted in the perfect pair of workout tights, but could never quite find:
- High waisted
- Tummy control
- Compression fit
- Stays Put
- Versatile for the surf and sand
- Super comfy
- Super Soft
- Feel supported
- Ethically made
Our kids range has also been tested on Nadine’s youngest son, who has ASD and sensory issues . He loves to wear his all day, as they give him a gentle hug and are super soft but not restrictive.
Creating a versatile women’s tween’s, kids and baby leggings, suitable for swimming in the ocean to sandcastles on the sand, dancing in the rain to climbing all over our beautiful land, has been a dream come true.
Nadine lives with her two beautiful boys and her dog and designs her ethical yoga clothing and activewear range from her studio at home on the Sunshine Coast, Australia.